Takeda National Campaign Begins Airing

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This week, US Bank launched a new Smartly Visa Signature advertising campaign featuring NFL Hall of Fame quarterback Peyton Manning and costarring TV/Film actor Scott Takeda as his neighbor. The campaign kicked off with a spot during the College Football Playoff National Championship game on ABC.

“This was such a fun spot to shoot,” said Takeda. “Peyton was great and a lot of fun to improvise with. And what a thrill to be watching the college championship game and see it air. My phone immediately started blowing up.”

The spot was a joint project between ad agencies Carmichael Lynch and Crossmedia. It’s directed by Forrest Grant Davis of LA-based Omaha Productions.

A second spot is scheduled to air later in 2025.